Liz Martins, make up artist One of the biggest beauty trends of the year has to be false lashes - yes, they've been around since the 60's, but never has there been more of a revival than now. This month I appeared on GMTV's LK Today programme, discussing all the different types of lashes and why we have seen a recent surge in sales. One of the main reasons is that my clients, Girls Aloud, launched their very own individual styles of lashes in partnership with Eylure. To date, over 200,000 pairs have been sold! I am a big fan of false lashes and there is so much out there to play with at the moment, from Eylure's Naturalite lashes, which in my opinion are the most natural looking and easy to apply, to the more extravagant lashes by Shu Uemura and MAC. There is something out there for everyone so go out and experiment. I worked on the new video for US rock band the Yeah Yeah Yeah's this month and lead singer Karen O loved the Illamasqua lashes that I used on her. They were quite feathered at the ends and made her eyes look more elongated. I also used Shu Uemura's brilliant new cream eyeshadow in black, which does not crease or budge, and slicked MAC black glitter over the top, giving her eyes a real disco ball effect. With a slick of matt red velvet lipstick she was ready to go. Go for bright colours this season - experiment with all the wonderful pastel lip colours out there as they really bring a summer face together. You don't have to bother with loads of eyeshadow - just add a slick of mascara and you're good to go!
Liz Martins is spokesperson for Eylure. Her clients include Girls Aloud, Kate Moss, Hilary Duff, Tamsin Egerton, Dannii Minogue and Shakira. 
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On Tuesday 25 November, Rick Edwards, presenter of Channel 4’s T4, hosted the annual Pure Beauty Awards at Merchant Taylors’ Hall, London. In an evening of glitz and glamour, with special guests Kimberley Walsh and Nicola Roberts from Girls Aloud attending with beauty company Original Additions, 220 guests waited in anticipation to find out if their brands had won a coveted Pure Beauty Award. A full breakdown of all the winners is now available - Click here to view it. To see all the the photos from the Pure Beauty Awards 2008, click here. If you haven't already subscribed to Pure Beauty, simply click here and you will receive 11 editions of the magazine, a copy of The Pure Beauty Book and three supplement sector-specific magazines throughout the year. Every month we have a host of goodies to give away. Check out the Hot to Stock page - you can enter online or by text, so no more hunting for postcards and stamps!
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 The Book 2008 edition now available The 2008 edition of The Pure Beauty Book is packed full of beauty info, tips, facts and features, and this year has been completely overhauled with new information and a gorgeous re-design. With 14 bulging chapters and their accompanying brand guides, you need look no further to extend your beauty knowledge. Buy your copy now! | | | Pure Beauty frequently asked questions... |
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The Pure Beauty Awards 2008