Advertising

Pure Beauty: Working hard to put your products in front of the right people at the right time to maximise stocking and sell-through opportunity across the UK.

In the past 12 months when many industries have been deeply affected by the global recession, the UK has seen sales of cosmetics and related products rise by over 6%. Forecasts for 2010 suggest similar growth.

Brands are continuing to spend significantly - on television, outdoor, in print, on the internet - to attract the customer's attention, and they are doing an amazing job of delivering the consumer to the store. But, as a brand owner you want to make sure that once in store, the consumer will receive all the answers she requires to make an informed purchasing decision. A buyer will have all sorts of questions...

• Will it be right for her skin type?
• What other products are there in the range?
• Why is this product so different?

She will expect the store staff to know all the answers. That's where we come in...

Our last reader survey revealed that 73% of responding in-store consultants refer to Pure Beauty when advising customers and recommending products. Our unique mix of news, product launches and sector focuses, giveaways and competitions, profiles of sales staff and their teams, and up-to-the minute store offers, makes Pure Beauty indispensable in the staffroom.

In November 2009, following extensive research, the magazine was redesigned. It was not just a facelift but a complete makeover;  a new format - ‘handbag' size - and an innovative consumer lifestyle feel. Now with 68 pages every month, Pure Beauty delivers more pages than all the other monthly business magazines combined. At the same time, we have updated the distribution, including a unique and innovative agreement with the UK's leading and most respected pharmaceuticals trade magazine.

All of this change and investment aims to deliver brand owners a more valuable and versatile publication, with a wealth of opportunity to educate the front line store sales staff - so we could not complete this makeover without changing the rate card. Now every brand can reach our audience, efficiently and cost-effectively. You will be pleasantly surprised at how little you need to spend to make a real impact!

Pure Beauty really is a new magazine for the new decade!

To understand more, and receive our latest media pack and features please contact Tim Langford:

• 020 7843 4339
• tim.langford@jldmedia.com